Search Engine Optimisation

Simply said, Search Engine Optimisation (SEO) means having your website on top of the organic search results on the search engines such as Google, Yahoo but also industry specific and special interest search engines. You don't pay them for a good rank on their results - they match your prospects' search terms with the relevance of your website and rank your website accordingly.

The relevance is calculated automatically by their search algorithms using a number of factors that are partly disclosed. Some of the most important factors are the number of inbound links from high quality websites largely in your business arena; which keywords you use on which pages in which frequency; the domain name and the age of your website. Considering them when building or improving your website and linking your website to the rest of the internet is the key to get a top ranking on the search engines.

The Search Engines keep changing their algorithms to avoid website owners just to build their sites according to the so-called on-page factors and off-page factors they currently use. They always strive for the best possible search results for their users - meaning the websites with the highest information value to the users. Thus, the best strategy to start with is to provide top quality content for the keywords that your prospects will be searching for. Do you know them?

There are strategies and tools to get an idea which keywords people are looking for. On top of that, you also need to know your website's topic, i.e. your market, well enough to find the right terms. Why? Because many keywords can have various meanings not all of which may necessarily useful for you. Here is an example: if somebody calls himself a Telemarketing Consultant, this may mean that (s)he helps companies to improve their Telemarketing - or that (s)he works on the telephone himself/herself. For a company with a website, probably the former will apply. Yet the question is whether to use the keyword "Telemarketing Consultant", because many people searching for that term may e.g. be looking for a job with the same description.

Search Engine Marketing is a lot of detail work requiring long hours and days of analysis and implementation - plus a certain mindset. But it pays off because it saves you at least a part of the costs for Pay-Per-Click and other activities which you would need to run alternatively. If you would like to do Search Engine Optimisation to promote your website and your business without spending that much time and energy, you can use Web Marketing Tools to automate some part of this work. And then you can always hire a consultant.

Get in touch now for a free telephone consultation: info@jmoellerconsulting.com or +44 (7811) 353 996