Internet Marketing Consulting
This page aims to show what Internet Marketing Consulting can do for you. In order to put things as simple as possible, here are a number of typical steps we would go through with you, in order to improve your Internet Marketing. You may have gone through some of them, so you will need to focus on selected, specific ones:
When we learn to know each other, we will screen your goals, strategy, what you currently do to achieve your goals and what you expect from us. If we come to an agreement to work together, we will define Key Performance Indicators (KPIs) to measure the project progress. Then we will define the according quantitative targets, or instance how many unique visitors, a certain click-through-rate, decreasing costs per click (CPC) for existing programmes and the like.
- Goals & Strategy - general and Marketing related
We need to clarify your business goals. What would you like to achieve in general for this and the next financial year? Maybe it is average revenue per user or average profit; maybe it is a certain market share requiring a number of clients and prospects. Then we need to define what this means for your Sales and Marketing. For instance, we drill down from the required number of clients to - depending on the usage of your website - the target number of prospects. Then we check your current Marketing strategy and programme to achieve this number. Taking it from there, we can plan what your website needs to deliver to contribute to achieving your business goals. And how to integrate your Internet Marketing with the rest of your Marketing.
- Internet Marketing programme & Integration with your other Marketing activities
We will define the steps we have to take in order to achieve the desired Internet Marketing results. This programme may contain all or certain elements of the outlined Internet Marketing Mix, such as Search Engine Optimisation, Pay-Per-Click Advertising, Viral Marketing and word-to-mouth via Social Networking sites, spreading your message via your own and/or third party newsletters and, of course, optimising your Website content. Then we will define the interfaces to your other Marketing activities and plan what you may have to consider in that arena. On your request, we go through your general Marketing programme, too. We are ready to run the complete Internet Marketing programme for you, dealing with third party providers and their various billing procedures and contact persons. Or, we will run the parts that you prefer us to do.
Based on the defined goals and KPIs (see top of this page), report on the programme's deliverables. You may continue this reporting for yourself after the project or have us running it for your in pre-defined cycles. The report will contain a strategic analysis about the status of your Internet Marketing, including a SWOT analysis of Strengths and Weaknesses, Opportunities and Threats. Further, it will contain an operational Gap Analysis comparing the goals with the achievements. From there, we deduct the next steps that are necessary to further achieve your goals.
If you are working for a larger corporation running an Internet Marketing or E-Commerce initiative, you may need support by an experienced Consultant, Business Analyst or Project Manager. We can support your project - from the process definition to the E-Commerce concept.
For more detail get in touch now at: info[at]jmoellerconsulting.com or +44 (0)20 799 32 415
